BayFM 107.9 is making good on the slogan ‘Our Community, Your radio’ with the launch of its exciting new campaign ‘#LekkaMos’. The # LekkaMos concept, aimed at providing a platform of exposure for home-grown talent, is set to revolutionise both marketing of and appreciation for local talent, across all genres.
“As a radio station functioning in the Eastern Cape, we have recognised both the abundance of exceptional talent, as well as our responsibility to said talent. It’s with this in mind, that this concept was birthed,” said BayFM Acting General Manager, Angelique Graaff. #LekkaMos is derived from Local is Lekker, a phrase often used in conjunction with music or anything home-grown. Mos, an Afrikaans word, implies that what has been said is well known or self-evident. “This is exactly what we, as a station, discovered. Our local talent has unique appeal. Gone are the days when aspiring artists relocate to other provinces in an effort to establish themselves. With #LekkaMos, they can now step it up in their own backyard,” Graaff remarked.
With a listenership of 100 000, BayFM has the base to become a stepping stone for budding artists. #LekkaMos will create a platform for artists to show case their talent, by providing airplay to artists looking to break into the industry. This in turn provides the scope to harness local support and encourage greater awareness.
#LekkaMos has the potential to develop beyond radio; it is however essential that we start somewhere. Local artists will soon know that BayFM 107.9 supports home-grown talent. Its #LekkaMos, said BayFM Presenter, Luzuko Qoba. The Lekkamos show, where only local music and artists will be featured, debuts this coming Saturday at 8pm. Artists may visit www.bayfm.co.za for more information on how to submit music.