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PAINT YOUR WORLD PURPLEFebruary 10, 2016 | BY CANSA
Local is “LekkaMos” with Bay FM 107.9
BayFM 107.9 is making good on the slogan ‘Our Community, Your radio’ with the launch of its exciting new campaign ‘#LekkaMos’.
The # LekkaMos concept, aimed at providing a platform of exposure for home-grown talent, is set to revolutionise both marketing of and appreciation for local talent, across all genres.
“As a radio station functioning in the Eastern Cape, we have recognised both the abundance of exceptional talent, as well as our responsibility to said talent. It’s with this in mind, that this concept was birthed,” said BayFM Acting General Manager, Angelique Graaff.
#LekkaMos is derived from Local is Lekker, a phrase often used in conjunction with music or anything home-grown. Mos, an Afrikaans word, implies that what has been said is well known or self-evident.
“This is exactly what we, as a station, discovered. Our local talent has unique appeal. Gone are the days when aspiring artists relocate to other provinces in an effort to establish themselves. With #LekkaMos, they can now step it up in their own backyard,” Graaff remarked.
With a listenership of 100 000, BayFM has the base to become a stepping stone for budding artists. #LekkaMos will create a platform for artists to show case their talent, by providing airplay to artists looking to break into the industry. This in turn provides the scope to harness local support and encourage greater awareness.
“#LekkaMos has the potential to develop beyond radio; it is however essential that we start somewhere. Local artists will soon know that BayFM 107.9 supports home-grown talent. Its #LekkaMos”, said BayFM Programs Manager, Luzuko Qoba.
The Lekkamos show, where only local music and artists will be featured, debuts this coming Saturday at 8pm.
Artists may visit www.bayfm.co.za for more information on how to submit music.
GOSPEL SHOW MOVED AFTER UITENHAGE MUSIC SCAMJuly 09, 2015 | BY Sipho Ngwema
The Gospel Music Festival of the Nelson Mandela Bay Cultural Festival scheduled to take place at the Jabavu Stadium in Uitenhage this Saturday has been postponed to September 05.
The announcement follows media reports of a music scam that left scorers of concert-goers, local community leaders and entertainers furious after a local organiser duped people into buying tickets for a bogus concert supposedly scheduled to take place at the same venue last week Saturday.
The fiasco has had devastating effect on this weekend's gospel concert as ticket sales dropped dramatically immediately after the news of the scam emerged. Security reports indicate that there may be community action planned as the result of the scam.
The Nelson Mandela Bay Cultural Festival decided to take precautionary step and move the show to September to allow emotions to subside and the situation to return to normal. The plunge in public confidence towards concerts as a direct result of the scam is hopefully temporary and show will return in September.
Fortunately, the artists that were meant to perform this coming Saturday have overwhelmingly agreed to come back in September and assist in efforts to restore credibility of the entertainment industry.
Issued by Sipho Ngwema on behalf of Nelson Mandela Bay Cultural Festival. For more information call him at 082 499 8111.
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