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News - August 2016


Local is “LekkaMos” with Bay FM 107.9

BY Bay FM

 
BayFM 107.9 is making good on the slogan ‘Our Community, Your radio’ with the launch of its exciting new campaign ‘#LekkaMos’.
 
 The # LekkaMos concept, aimed at providing a platform of exposure for home-grown talent, is set to revolutionise both marketing of and appreciation for local talent, across all genres.
 
“As a radio station functioning in the Eastern Cape, we have recognised both the abundance of exceptional talent, as well as our responsibility to said talent. It’s with this in mind, that this concept was birthed,” said BayFM Acting General Manager, Angelique Graaff.
 
#LekkaMos is derived from Local is Lekker, a phrase often used in conjunction with music or anything home-grown. Mos, an Afrikaans word, implies that what has been said is well known or self-evident.
“This is exactly what we, as a station, discovered. Our local talent has unique appeal. Gone are the days when aspiring artists relocate to other provinces in an effort to establish themselves.  With #LekkaMos, they can now step it up in their own backyard,” Graaff remarked.
 
With a listenership of 100 000, BayFM has the base to become a stepping stone for budding artists. #LekkaMos will create a platform for artists to show case their talent, by providing airplay to artists looking to break into the industry. This in turn provides the scope to harness local support and encourage greater awareness.
 
“#LekkaMos has the potential to develop beyond radio; it is however essential that we start somewhere. Local artists will soon know that BayFM 107.9 supports home-grown talent. Its #LekkaMos”, said BayFM Programs Manager, Luzuko Qoba.
The Lekkamos show, where only local music and artists will be featured, debuts this coming Saturday at 8pm.
Artists may visit www.bayfm.co.za   for more information on how to submit music.

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 August 23, 2016
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Bayfm
Bay FM

Road Accident Fund Answers Burning questions 

BY BayFM
With the rate of accidents on the Port Elizabeth Roads spiking recently, the Road Accident Fund (RAF) joines us in studio to answer your burning questions. Listen to BayFM 107.9 at 10:05 today to ask Bongiwe Nyengane-Tyopo the RAF's Regional Marketing Manager your questions.  The...  read more
 September 28, 2017
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BayFM

Dumza Maswana IS THIS WEEKS #LEKKERMOS STAR

BY BayFM
An authentic South African sound, beautiful instrumentals and original lyrics. The BayFM 107.9 team thinks Dumza Maswana's music has it all. If you are in to something a little more soulful, you have to check out his song Ubizo. Dumza Maswana is one of many children who grew up in rural South A...  read more
 September 26, 2017
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Bayfm
BayFM

What does Heritage Day mean to the Bay?

BY BayFM
Heritage day is a holiday unique to our country where all South Africans are encouraged to show off and celebrated the vibrant cultures passed down to them. South Africa is uniquely diverse with its many different ethnicities, races, languages and cultures; and it is for this reason that South Afric...  read more
 September 22, 2017
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BayFM

The Bay Celebrates World Retina Week 

BY BayFM
World Retina Week is set to begin today the 19th of September and will run until the 25th of September. This awareness week and Retina SA aim to bring attention to the strides made to cure retinal blindness. Genetic retinal conditions have caused blindness in 150?000 South Africans. The objecti...  read more
 September 19, 2017
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Bayfm
BayFM

Blaq Tye is this weeks #LekkerMos star

BY BayFM
Blaq Tye is one of the freshest and hottest properties of the Nelson Mandela bay and the Eastern Cape. His origional song, 'Dudlu Ntombazana', has been a hit on the BayFM playlist. It is for that reason that the team felt fit to award Tye the very first #LekkerMos star of the week award. His track&n...  read more
 September 18, 2017
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BayFM

Know Your National Parks

BY BayFM
The annual SA National Parks Week (SANPW) campaign will kick off from the 18th to the 22nd of September. The 12th annual SANPW allows all South African citizens free day access to the Frontier Region of SANParks. Parks that take part in the campaign includes Addo Elephant, Garden Route, Camdeboo, Mo...  read more
 September 15, 2017
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BayFM

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